Διοίκηση Μάρκετινγκ
Πανεπιστήμιο Λευκωσίας
The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
The main educational competency/learning goals of the program are to:
- Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
- Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
- Enable students to identify the critical role of consumers as being central within the marketing process.
- Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
- Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.
The BBA Marketing Management degree is accredited by the UK Chartered Institute of Marketing (CIM) (https://www.cim.co.uk/membership/)
The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).
The partnership provides our students with exemptions on CIM qualifications in addition to their degree. CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This makes our students eligible to complete a CIM professional qualification through a set of reduced modules plus, have access to the institute’s student membership program which offers a range of exclusive benefits to support your studying. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.
Our students can be listed as Studying Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Studying Member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/
The University of Nicosia BBA Marketing Management program is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree. Students will be exempt on an APL basis from:
- CIM Certificate in Professional Marketing/Professional Digital Marketing
- CIM Diploma in Professional Marketing
- CIM Diploma in Professional Digital Marketing
With a relevant degree from a CIM Accredited Degree university, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5
Full or Part Time
- Διοίκηση Επιχειρήσεων (MBA) (Εξ αποστάσεως)
- Διοίκηση Επιχειρήσεων: Επιχειρηματικότητα και Ψηφιακός Μετασχηματισμός (MBA) (Εξ αποστάσεως)
- Διοίκηση Επιχειρήσεων: Διοίκηση Ανθρώπινου Δυναμικού (MBA) (Εξ αποστάσεως)
- Διοίκηση Επιχειρήσεων: Διαχείριση Πετρελαίου, Φυσικού Αερίου και Ενέργειας (MBA) (Εξ αποστάσεως)
- Διοίκηση Επιχειρήσεων: Μάρκετινγκ (MBA) (Εξ αποστάσεως)
- Διοίκηση Επιχειρήσεων: Χρηματοοικονομικά (MBA) (Εξ αποστάσεως)
Ενδεικτικό πρόγραμμα σπουδών:
Semester 1
- Accounting I
- College English
- Microcomputer Applications
- Principles of Microeconomics
- Intermediate Algebra
Semester 2
- Accounting II
- Principles of Macroeconomics
- Basic Writing
- Statistics I
- Computer Fundamentals
Semester 3
- Business Ethics
- English Composition
- Introduction to Management
- General Psychology I
- Marketing
Semester 4
- Business Software Applications
- Strategy and Business Policy
- Organizational Behavior
- Principles of Sociology
- Small Firms and B2B Marketing
Semester 5
- Integrated Marketing Communications
- Business Law
- Social Media Marketing
- Marketing for New Products
- International Marketing
Semester 6
- Research Methods in Business
- Marketing of Services
- Marketing Information and Analytics
- Sustainability Marketing
- Technologies for the Social Web
Semester 7
- Web-Based Applications Development
- Neuromarketing and Artificial Intelligence
- Marketing Practicum
- E-Marketing
- Media Planning
Semester 8
- Final Year Project
- Strategic Marketing
- Consumer Behavior
- Retailing Management
- Brand Marketing
Προοπτικές Σταδιοδρομίας
Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organisations, tertiary education, and in the retail sector.
- Marketing Executive
- Marketing Specialist
- Marketing Department Officer (3)
- Sales and Marketing Administrator
- Marketing Assistant
- Marketing Manager, etc.
Πρόσβαση σε Περαιτέρω Σπουδές
Upon graduation, students have direct access to further studies, i.e., admission to a master’s programme without the need to take any admission examinations or further examinations, or taking any foundation courses in order to be admitted.