The curriculum consists of eight (8) core courses, four (4) elective courses (2 per semester) and a Master Thesis. The programme is accredited according to the European Credit Transfer System (ECTS) and successful completion requires students to achieve a total of 90 ECTS credits (core course: 5.5 ECTS; elective course: 4 ECTS; Master thesis: 30 ECTS), i.e. successfully attend the courses and present the Master Thesis. The expected time of completion is three (3) semesters, including the submission of the Thesis.

The teaching and examination language is English, while the Master Thesis must also be written in the English language.

CORE COURSES

Teaching hours per course: 27

Fall Semester

• International Marketing 5.5 ECTS
• Consumer Behavior across Cultures 5.5 ECTS
• Marketing Research 5.5 ECTS
• Digital Marketing I 5.5 ECTS

Spring Semester

• Advertising & Communication 5.5 ECTS
• Business Strategy 5.5 ECTS
• Entrepreneurship & Innovation 5.5 ECTS
• Digital Marketing II 5.5 ECTS

ELECTIVE COURSES
Teaching hours per course: 18 - 2 per semester

• Brand Management 4 ECTS
• Corporate Responsibility & Sustainability 4 ECTS
• B2B Marketing 4 ECTS
• Customer Journey & Experience 4 ECTS
• Sales Management 4 ECTS
• Fashion & Luxury Marketing 4 ECTS
• Sales Promotion 4 ECTS
• Negotiations 4 ECTS

MASTER THESIS
In partial fulfilment of the postgraduate degree, students are required to undertake and complete a thesis during the last months of the curriculum.

The thesis aims to:

provide an opportunity to explore in depth a particular topic and put into practice theories and concepts learned on the Program
enable interaction with faculty members, which is important for the evaluation of the student’s capabilities
provide the students invaluable knowledge on the undertaking of a scientific research which will be of use to them in both a professional or academic career

30 ECTS