1st SEMESTER
Experiential Marketing (8 ECTS)
Data and Digital literacy (6 ECTS)
Internet-of-Things (IoT) in Marketing (8 ECTS)
Value-based marketing (8 ECTS)

2nd SEMESTER
Reputation and Media Management (8 ECTS)
Agile and sustainable marketing strategies (8 ECTS)
Data Analytics and AI (6 ECTS)
Content Creation and Management (6 ECTS)

• Electives:

Academic Research Design – leading to Dissertation (6 ECTS)
Consulting practice – leading to Industry-based project (6 ECTS)

3rd SEMESTER
Special Topics (6 ECTS)

• Electives: 

Dissertation (20 ECTS)
Industry-based project (20 ECTS)